Nice insight to for-profit recruitment costs.
"We continue to see increased pricing on quality inquiries and a reduction in the number of quality inquiries," company officials said in an October earnings report. "Therefore, we anticipate a greater need for marketing tests, increased brand spending, such as traditional media including television advertising, and selectively applying tools such as scholarships, in our marketing efforts."
Read more: http://www.insidehighered.com/news/2011/11/11/enrollments-tumble-profit-colleges#ixzz1dPU0Woun
Inside Higher Ed
Enrollments tumble at for-profit colleges | Inside Higher Ed
from Joseph Thibault – Google+ User Feed on Google+