the Killer Craigslist

Not to be confused with the alleged Craigslist Killer.  About 2 months ago CL actually took a step to highlight just why they hold all the power in the huge universal focus job boards: http://www.craigslist.org/about/job_boards_compared

They focus on a few points (though some of the data is a bit old, 2000?  Really, Craigslist?):

  1. Daily site page views as a % of total web traffic (they are 10x Monster and CareerBuilder)
  2. # of applicants per job (CL ranked #2)
  3. Cost of postings (CL is $25 in select cities while their competition is between $275 and $475)
  4. Effectiveness (this is that 2000 stat from the WSJ); CL scored the highest with 4.25 out of 5 (5 is the highest/best)

I’ve written about Craigslist before and I think it’s a great service.  Its genius is a product of its simplicity.  Before now though, they hardly ever brought attention to the fact that they were a leader in job boards and better than, or superior to their job board competitors.  I would certainly say they are.